Side Effects

For my master's symposium branding submission, the goal was to create a versatile visual identity suitable for everyone's capstone projects. We all chose to address pressing social issues currently in the world. I perceive these issues as "side effects" of our society, hence the name I selected for the branding. Inspired by the imagery often associated with medical, environmental, and social concerns, I aimed to craft a brand that resonates with the underlying themes of these challenges. Through a thoughtful blend of typography, color palette, and imagery, the branding captures the essence of our collective efforts to shed light on societal "side effects" and propose innovative solutions.